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MS – Entrepreneurship

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About Instructor

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Course Description

In this course you will learn the basics needed to plan and launch your own business. Do you have what it takes to start a new business? Do you have an idea for a business but need the tools to get started? This course will provide you with the core skills you need to become successful. In this course you will study the characteristics of successful entrepreneurs. You will also learn about self-employment and basic economic concepts related to small businesses, such as competition and production. This course will also walk you through the steps of setting up a business, including developing a business plan, a mission and a vision, attracting investors, and marketing your company.

Topics of Study

Course Overview
In this unit, you will receive a basic overview of the course. You will learn how to navigate through the course, find and zip files, set up your Web browser, and complete coursework. You will also learn about using trustworthy sources, avoiding plagiarism, and making proper citations.
The Role of the Entrepreneur
In this unit, you will receive an introduction to what it means to be an entrepreneur. You will learn about types of entrepreneurs and the role of entrepreneurs in society. This unit will also explain basic economic concepts related to entrepreneurship, including producers and consumers, strong and weak economies, and capitalism and competition.
Entrepreneurship as a Career
In this unit, you will learn more about the life of an entrepreneur. This unit will explore some of the advantages and disadvantages of self-employment as well as detail the characteristics, skills, and education of successful entrepreneurs. This unit will also discuss reasons why a person becomes an entrepreneur and career paths that help develop entrepreneurial skills and characteristics.
Economic Principles
In this unit, you will learn more about some basic economic concepts related to entrepreneurship. You will learn about profit and loss, profit motive, and competition. You will also learn about production, goods, scarcity, and the law of supply and demand.
Production and Delivery
In this unit, you will learn how entrepreneurs produce and deliver goods and services to markets. You will explore some of the different industries and delivery methods. You will also learn about related economic concepts, including economic utility, economies of scale, market saturation, and product life cycle.
Small Business Basics
In this unit, you will explore the stages and forms of small businesses. Related to this, you will learn about how to form departments and factors that contribute to success and failure. You will also become more familiar with the importance of business ethics.
Business Ideas and Opportunities
In this unit, you will learn the role of entrepreneurs and small businesses in society and the global economy. Related to this, you will explore how business trends affect entrepreneurial ideas and opportunities. You will also learn about methods and resources that will help you generate business ideas and wisely select the best plan based on your goals, skills, personality, and resources.
Defining Your Business
In this unit, you will learn about the importance and parts of a business plan. Related to this, you will how to craft a mission and vision statement. You will also learn how to determine the scope of a business, including the products and services that will be offered.
Business Organization
In this unit, you will learn about various forms of business organization as well as accompanying legal and tax procedures. Related to this, you will learn about franchising, business licenses, and permits. You will also explore ways to organize and manage employees, records, purchasing, and inventory.
Marketing Basics
In this unit, you will explore basic concepts related to marketing an entrepreneurial initiative or business, including market positioning, penetration, and research. You will also learn about establishing a corporate and brand image and the steps involved in developing a marketing message.
Promoting Your Company
In this unit, you will learn about diverse methods for promoting an entrepreneurial initiative or business. Related to this, you will explore promotional methods, costs, and evaluation. You will also learn about advertising methods and goals as well as the parts of a marketing plan

 

Course Dates

Connections Learning courses start every week on a Tuesday. The start and end dates for each semester are listed below:

Fall start date: 8/9/2016
Last day for fall enrollment: 12/6/2016
Fall semester end date: 1/9/2017

Spring semester start date: 1/10/2017
Last date for Spring enrollment: 4/4/2017
Spring semester end date: 6/9/2017

Once enrolled we will be in touch to confirm your preferred start date and advise of the next steps

Each course will run for a duration of 16 weeks*

*(this can be customized for Institutional Enrollment Partners)

Prerequisites

  • None

 

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Duration 16 w
Level Beginner
Start Date Spring 2017

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